Sell Your Home

Ready to Sell Your Home? We're Here to Help!

We get it. You’re ready to sell, but…

Selling your home seems complicated.

You don’t know where to start.

You don’t know if the right buyer exists for your home.

It’s overwhelming, and you’re busy enough.

You’re not sure if the timing is right.

  • We’re here to help. Our agents are your neighbors, and no one knows the La Crosse area like us.
  • We’re experienced. We’ve sold nearly 2,000 homes since 2010!
  • We have a revolutionary “Buyer’s Waiting” program to give your home the upper hand in this crazy market.
  • We’re on the cutting-edge of real estate trends and technology, helping you make a sale faster and more efficiently.
  • We’re focused on results. Our goal is to sell your home for as much money and as quickly as possible. What’s more, we’re here to make the process easy for you.
  • We’re expert negotiators. Don’t get taken advantage of. Real estate sales can be complicated and confusing, but we’ll cut through the clutter and make sure you get top dollar and don’t leave anything on the table.
  • We’ll get you the best exposure, with an optimized online listing, social media promotion, and more. We’re proactive, making make sure the right buyers see your home (and fall in love with it).
  • We’ll keep you informed. We’ll keep in regular contact with you throughout the entire process so you know what’s happening and when, and we’re here to answer questions whenever you need us.

We Make Selling Your Home Easy

Selling your home can feel overwhelming, but we’re here to make the process go smoothly.
In addition to your sellers’ agent, we have an entire team dedicated to ensuring a successful sale of your home,
including a marketing director to help with promotion, a transaction coordinator to ensure the paperwork is error-free,
and other staff to support your agent.

While there’s a lot more that happens behind the scenes, here’s an overview of how we serve you throughout the home selling process:


Meet with an Agent

During your initial meeting with one of our expert sellers’ agents, we’ll discuss your financial goals and timeline for selling your home, the selling features of your home, and what needs to be done to get your home ready to sell. We’ll also go over the home selling process with you, and we’ll answer any questions you may have. When you leave this meeting, you’ll be feeling excited and confident!


Determine Pricing Strategy

Your agent will recommend a listing price for your home, based on its location, comparable sales (the prices of recently sold homes in your area), the state of the market (demand), the condition your home is in, and any updates that have been made. We combine extensive research with years of experience to arrive at our recommended listing price, and our pricing strategy will be designed to ensure you don’t leave money on the table.


Staging & Photography

When you choose Castle Realty to sell your home, you get a free consultation with a professional home stager. Great photography is also key to attracting attention for your home online and encouraging prospective buyers to visit it in person, so we work with professional photographers to ensure your home’s photos are attractive and enticing.


Marketing & Promotion

Effective marketing and promotion is crucial. When you list your home with Castle, you can trust that it’s getting top exposure online and through our vast network of relationships with other buyers agents in the community. Your home will be listed on our website, the MLS network, and promoted extensively through social media.



Once buyers are enticed to visit the home, we’re here to present it in the best possible light; highlighting its best features and most attractive selling points. Buyers often feel uncomfortable being shown a home by its current owners, so having a professional REALTOR show your home helps prospective buyers feel more comfortable.



Once the offers start coming in, you’ll be glad to have a real estate professional in your corner. Knowing how to negotiate a better offer, and when to accept an offer, is crucial to getting top dollar for your home while ensuring it doesn’t stay on the market too long. We’ll help take the stress out of this process, while getting the best results.


Appraisal & Home Inspection

At this stage there can be hurdles that arise, but we’re here to anticipate them and help you navigate them if they do. Our goal is to make the process go as seamlessly as possible, and help usher the sale through to a successful completion. Expect lots of communication from us throughout the entire process – you’ll always be apprised of what’s happening and what to expect next.



Our team will be with you through every step of the closing process. There can be a lot of paperwork at this stage and it can feel overwhelming, but rest assured we’ll help manage the details and ensure all the i’s are dotted and the t’s are crossed. Finally, we’ll help prepare the closing documents, get your signatures, and close out the transaction!

Don't Delay. Start the process today!

How Much Is Your Home Worth?


Get Your FREE Home Valuation

Share some basic information and one of our agents will email you a free home valuation based on the market, your home’s characteristics, and comparable properties.

Request My Valuation

During the process of selling while simultaneously buying, Castle helped us with everything! Not only was our realtor very patient with us, but he was loads of fun and very knowledgeable...Thank you for everything your team has done for us! I would highly recommend anyone at Castle Realty!

— Cindy P.

We had an excellent experience working with Amber at Castle Realty. She sold our house very quickly, during a pandemic. Amber helped us stage our house and price our house appropriately for the market. I feel the house was priced right and we loved that it sold so fast. Most importantly, I could trust that Amber was keeping the showings safe for my health. She was respectful and professional. I highly recommend Castle Realty.

— Jane F.

Alan Iverson of Castle Realty did an outstanding job helping us through the listing and selling process of my mother's home. He helped us determine a fair market price and connected us with motivated buyers resulting in the property being sold the very first day it was listed. If you want positive results go with Castle Realty.

— Gary K.

Alan and the entire Castle Realty team is unsurpassed in it’s service to our community! The professionalism, kindness, expertise and dependability cannot be beat. If you’re even considering selling or buying a home call them for an easy and stress free experience. Thank you Castle!!!

— Miriah W.

We are very satisfied with our transaction with Castle Realty. Amber and her team are extremely professional, responsive and genuinely excited for their clients to buy/sell their home. The extras like professional photos for the listing, staging services, etc are amazing amenities I wasn't expecting. Thanks Castle Team!

— Melissa B.